Blacks Of Kinsale

Armed with a crate of Black IPA, we set up a studio to shoot this advert. A White balance of 5600k and a mix of 3 daylights and 2 tungsten, gave us the warmth & contrast we were looking for in the lighting.

We mixed up the shots between 60fps 4K and 150fps 1080. The 4k allowed us to keyframe in some movements in post.

Looking at the brand, as well as the flavour description of Coffee & dark chocolate, we went for a grade that brought out the brown tones.

Production Team:
Producer & Concept: Alex Musgrave
Camera Operator & Editor: Billy Cummings
AC & Lighting: Chris Buckley
Grading: Chris Buckley

Equipment:
Sony FS7
Zeiss 50mm CP2
Wooden Camera PL-E Mount
Metabones EF-E mount
Canon 24-105mm F4
Canon 50mm 1.4
Canon 70-200mm F2.8
Manfrotto Portable LED
Litepanel LED Board
Arri Tungsten
Edelkrone Slider
Extension Tubes

Software/Plugins:
Adobe Premiere Pro CC
Film Convert
Lumetri Colour