Armed with a crate of Black IPA, we set up a studio to shoot this advert. A White balance of 5600k and a mix of 3 daylights and 2 tungsten, gave us the warmth & contrast we were looking for in the lighting.
We mixed up the shots between 60fps 4K and 150fps 1080. The 4k allowed us to keyframe in some movements in post.
Looking at the brand, as well as the flavour description of Coffee & dark chocolate, we went for a grade that brought out the brown tones.
Producer & Concept: Alex Musgrave
Camera Operator & Editor: Billy Cummings
AC & Lighting: Chris Buckley
Grading: Chris Buckley
Sony FS7, Zeiss 50mm CP2, Wooden Camera PL-E Mount, Metabones EF-E mount, Canon 24-105mm F4, Canon 50mm 1.4, Canon 70-200mm F2.8, Manfrotto Portable LED, Litepanel LED Board, Arri Tungsten, Edelkrone Slider, Extension Tubes.
Adobe Premiere Pro CC
November 07, 2016