About This Project

MINI Irish Roadtrip

Thank you Kearys MINI for making this test drive a reality. We may have been away a few days longer then we said but it was worth it in the end!
For this video we teamed up with our friends at Instamedia and took a short notice trip around Ireland starting in Cork and heading West. Over the four days we travelled over 1300 kilometers, stopping in as many places as we could and covering as many sights as possible. The video received massive national and international coverage, as well as being nominated for two major awards. The viral reach is currently over 250,000 views on YouTube.

A big thank you must also go to Hermitage Green who let us use their music for this video.

Press Coverage:

Radio Piece by Talkback on BBC Radio Ulster

Radio Piece by Neil Prendeville on RedFM

TV3 Appearance

Production Team

Producer & Concept: Alex Musgrave
Camera Operator & Editor: Alex Musgrave
Camera Operator & Editor: Billy Cummings
Marketing & Social Media: Instamedia


Canon 5D mark iii
Go Pro 4
Canon 24-105mm F4
Canon 16-35mm F2.8
Canon 50mm 1.4
Glidecam HD4000


Adobe Premiere Pro CC
Adobe After Effects CC